Campaign ethics matters for us.
Agora Digital Campaign Agency is committed to the ICC advertising and communications Marketing Code. We implement ICC self-regulatory codes of conduct recognizing our obligations towards societal progress.
Social Responsibility
Marketing communications should respect human dignity and should not incite or condone any form of discrimination, including that based upon ethnic or national origin, religion, gender, age, disability or sexual orientation.
Article 2 ICC
Honesty
Marketing communications should be so framed as not to abuse the trust of consumers or exploit their lack of experience or knowledge.
Article 4 ICC
Truthfulness
Marketing communications should not contain any statement, claim or audio or visual treatment which, directly or by implication, omission, ambiguity or exaggeration, is likely to mislead the consumer.
Article 5 ICC
Data Protection
When collecting personal data
from individuals, care should
be taken to respect and protect
their privacy by complying
with relevant rules and regulations.
Article 19 ICC CODE
